Transparency

Lenzing has developed a technology for fiber identification. It relies on the physical identification of fiber origin at different stages of the product such as the yarn, fabric and garment level. This enables the full traceability of fiber origin and protection from counterfeiting. It thus protects the brands and retailers by providing assurance that their products do not contain fibers made out of wood from controversial sources as well as guarantees that the fibers are produced in state-of-the-art-production facilities that meet high standards for resource efficiency and environmental and social responsibility.

According to a survey of Ipsos MORI, 80 percent of consumers want brands to disclose their supply chain.In order to meet these expectations, Lenzing successfully co-developed a blockchain-based tracking system with its partner TextileGenesis™ and offers brands and retailers an integral supply chain transparency solution based on this unique platform. The blockchain technology enables brands and consumers to identify these fibers from Lenzing across each production and distribution step from fiber-to-retail of the finished garment or home textiles. The technology will allow consumers to verify the garment composition and the underlying textile supply chain at the point of sale, simply by scanning the barcode with a mobile device.

The Lenzing e-branding service is an online platform that gives our partners along the value chain access to our product brands. The platform stands for transparency in the supply chain with the objective of enabling consumers to make conscious purchasing decisions. It also serves to protect the Lenzing brand portfolio – it helps us, but also our partners, to protect our brands from fakes.

After successful registration, our partners can apply for fabric certifications, conclude licenses and order Lenzing labels via the platform. The fabric certification includes disclosure of the supply chain as well as internal testing of the fabrics. This means that we test the fabrics in the laboratory and only release those that really meet our defined standards. After this "go", retailers and brand owners can then acquire a license to use our brand in their end product. The license gives them official permission to use our logos in communications with the end consumer or to order ready-made labels and label products with them. This enables consumers in stores or online stores to search for and identify sustainable products.

This is Lenzing's response to an important trend: today's consumers want more information from fashion brands about the supply chain, the materials used and their environmental commitment to reduce environmental impact. They want to make conscious and increasingly sustainable decisions. However, they can only make a conscious decision if they can recognize on the packaging or label what is contained in the end product. Transparency in the supply chain is therefore becoming even more important from this point of view.