From fiber to end product: How Lenzing ensures more transparency in the supply chain

The fiber identification technology enables the physical identification of LENZING™ fibers at different stages of the value chain, including fabrics and garments. It supports fiber traceability and helps protect against counterfeiting.

The technology provides brands and retailers with a tool to verify the presence of LENZING™ fibers in their products and supports the use of LENZING™ branded fiber offers throughout the value chain. It also provides information on the origin of the fibers used.

Information on selected environmental and social aspects related to Lenzing’s production sites is available through relevant certifications, audits and third-party assessments.

In 2023, Lenzing expanded its portfolio of fibers with the fiber identification technology to include spun-dyed black LENZING™ ECOVERO™ branded viscose and LENZING™ ECOVERO™ x REFIBRA™, a viscose fiber containing recycled material.

The Lenzing E-Branding Service is an online platform that provides customers along the value chain with access to Lenzing's certification and licensing options. It provides brands and retailers using LENZING™ fibers with information on fiber sourcing and access to relevant certification and licensing documentation. Selected environmental and social aspects related to the production of LENZING™ fibers are covered by certifications, audits and third-party evaluations available through the platform.

This responds to increasing demand from consumers and other stakeholders for information about supply chains, material inputs and product-related sustainability information. By providing access to product information and certification-related documentation, the E-Branding Service supports transparency and informed decision-making along the value chain.

According to a survey of Ipsos MORI , 80 percent of consumers want brands to disclose their supply chain. To meet these expectations, Lenzing introduced a digital platform for textile supply chain traceability in 2020, building on several successful pilot projects in 2019 with the innovate start-up TextileGenesis™. The digital platform was launched in November 2020 and provides customers, partners and consumers with an overview of the entire textile supply chain.

This new supply chain traceability platform supports the increasing demands for transparency and sustainability. More than 4,530 different textile value chain companies (spinners, fabric mills, garment makers etc.) have joined the platform. Several large fashion brands have started rolling out TextileGenesis™ for all regenerated cellulosic fibers. Lenzing has experienced an increasing demand for fibers with traceability.