Lenzing’s VEOCEL™ champions sustainable innovation at IDEA25 and CIDPEX

Lenzing – At two of the industry’s most influential events, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing’s flagship specialty nonwovens brand, VEOCEL™, took center stage, reinforcing its position as a leader in environmental-responsible fibers for developing single-use personal care products. With a bold message that Care begins within, VEOCEL™ invited industry stakeholders to reimagine the future of hygiene and personal care products through the lens of ingredient transparency and cellulosic innovation.

At both events, VEOCEL™ demonstrated how its Lyocell fibers, derived from sustainably managed wood sources¹, a renewable raw material, can unlock new potential for manufacturers looking to shift away from fossil-based synthetics. Biodegradable² and produced through a closed-loop, resource-efficient process with low environmental impact, and low emissions to air and water³, VEOCEL™ Lyocell represents a powerful cellulosic solution for a wide range of single-use applications.

By offering wood-based VEOCEL™ Lyocell as the trusted fiber solution for brands, VEOCEL™ collaborates with partners who aim to develop high-performing, environmentally responsible products with a focus on sustainability.

"We believe true care begins within, from the ingredients we use to the impact we have on the planet," said Rohit Aggarwal, CEO of Lenzing Group.  “By showcasing our VEOCEL™ Lyocell fibers at CIDPEX and IDEA25, we demonstrate how sustainable innovation, ingredient transparency, and strategic partnerships can drive a new era of responsible single-use products. Together with our partners, we’re helping brands meet consumer demand for sustainable, high-performing solutions that align with their values.”

“Consumers today are more informed and intentional, they want to know what’s in the products they use and how those products are made,” said Miray Acar, Head of Global Marketing & Branding, Lenzing Group. “As a fiber brand at the beginning of the value chain, VEOCEL™ understands that true care begins within. At VEOCEL^TM, we see this as an opportunity to lead with transparency and fiber innovation. In hygiene and personal care, ingredients matter more than ever, and we’re proud to offer a cellulosic solution that empowers brands to make responsible choices that resonate with their customers.”

 At CIDPEX, VEOCEL™ also celebrated the formation of the ‘Circle of Trust’ Alliance with strategic partners Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces a shared commitment to advancing responsible nonwoven products. Lenzing’s Fiber Identification System ensures traceability and ingredient integrity, so that ‘Circle of Trust’ brands, and consumers alike, can trust that the materials in their single-use beauty and hygiene products are clean, certified, and environmentally sound.

Explore how VEOCEL™ Lyocell can help your brand unleash possibilities at www.veocel.com.  

¹ Please refer to Lenzing Wood & Pulp Policy (lenzing.com).

² A range of LENZING™ Lyocell and Viscose fibers for nonwoven applications are certified by TÜV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.

³ These results were calculated using the Higg Materials Sustainability Index (Higg MSI) tools provided by the Sustainable Apparel Coalition. The Higg MSI tools assess impacts of materials from cradle-to-gate for a finished material (e.g. to the point at which the materials are ready to be assembled into a product). However, this figure only shows impacts from cradle to fiber production gate. VEOCEL™ branded fibers’ LCA results are represented by TENCEL™/ECOVERO™ data based on Higg MSI database v3.7 (December, 2023).

Images: https://mediadb.lenzing.com/pinaccess/pinaccess.do?pinCode=cafRUdc9XsRW

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