Careers at Lenzing

Careers at Lenzing

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From wood to pulp to fiber – this is Lenzing.
We weave innovation and respect into sustainability. Our technology inspires the fashion and hygiene industries to make better decisions. We work towards a circular economy and a Carbon neutral future for you and generations to come.

Make the right choice and contribute to our GOOD FIBRATIONS!

For the area of Business Marketing located in Nanjing or Shanghai, China, we invite experts to submit applications for the role as

Strategic Marketing Manager

Reference-No.: 200003950

Department

Marketing, Sales, PR & Business Development

Position

Management

Location

Asia

Purpose & key responsibilities of the role

The Strategic Marketing Manager identifies attractive markets, segments and value pools and translates them into clear growth priorities and strategic actions. The role defines market positioning, supports long-term portfolio strategy and provides insights that shape commercial and innovation decisions.

  • You will identify attractive markets, customer segments, and value pools, and translate them into prioritized growth opportunities.

  • You will define market positioning and competitive differentiation strategies to strengthen portfolio attractiveness and commercial focus.

  • You will analyze customer needs, market trends, and competitor moves to support product roadmap and investment decisions.

  • You will develop strategic go-to-market frameworks and support cross-functional alignment on where to play and how to win.

  • You will provide market intelligence input to support commercial strategy and value-based decision-making.

  • You will support portfolio strategy and innovation planning through structured data analysis and business insight generation.

  • You will contribute to change initiatives, strategic projects, and the communication of strategic priorities across relevant stakeholders.

Our expectations for this exciting role

  • You hold a Bachelor’s or Master’s degree in Marketing, Business, Strategy or a related field, and you have additional minimum 5 years experience ideally in fashion, textile, materials or B2B markets.

  • You have go-to-market and ideally marketing expertise, also applying data analysis expertise and portfolio management skills.

  • You have strong communication skills for internal and external customer interactions.

  • You demonstrate strong market intelligence capabilities.

  • You demonstrate effective change management and cross-functional leadership skills.

  • You bring strong financial acumen.

  • You possess strong communication skills in English and Chinese (Mandarin) - minimum C1 level.

Our benefits

  • Inspiring personal development program with access to extensive online Learning platform and formal training by experts

  • The chance to make an impact within a Sustainable & Innovative industry leader

  • Collaborative international working environment

  • Involvement with our diverse & inclusive company culture

Are you passionate and qualified to take this role? Take the chance to contribute to the success of the Lenzing Group!
We are looking forward to your online application.
Your responsible recruiter: Alana Wilson

Apply now