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Eco-friendly textile co-operation: TEJIDOS ROYO and Lenzing Fibers

29.06.2009

HYBRIDENIM – Jeans for the days to come.
TEJIDOS Royo and Lenzing Fibers have created the first HYBRIDENIM collection with TENCEL® and ORGANIC COTTON. The very first result, known as E[DOS], is thus an important part of the overall HYBRIDENIM fabric collection from TEJIDOS Royo. This innovation will be presented at the Bread&Butter in Berlin from the 1st – 3rd of July 2009.

E[DOS] – the heart of the HYBRIDENIM fabric collection
E[DOS] fabrics of TENCEL® are eco-friendly and they guarantee a unique, soft wear comfort and end user-friendly care properties. In addition they have a particularly shiny and luxurious appearance. These properties become possible as a result of combining organic cotton and TENCEL® fibers which convey special properties on the denim. An outstanding moisture management and a perceptible skin-friendly wear comfort are the outcome.
Another important advantage for the final consumer is that the fiber combination in E[DOS] denim requires only a low laundering temperature and has a reduced need for ironing. This can be explained by the special properties of the fibers used and is also expressed in the lower environmental impact – i.e. the lower need for energy when caring for these fabrics.

E[DOS] Denim and HYBRIDENIM – a pleasant wear comfort and perfect environmental protection combined
Motivated by the worldwide financial and energy situation, environmental issues are becoming increasingly important. E[DOS] HYBRIDENIM pays tribute to this in more than one respect. TEJIDOS Royo has many years of experience in the processing of organic cotton and the hybrid fabrics join forces with the know-how of Lenzing. Lenzing itself has worked with eco-friendly processes in fiber manufacturing for years.
In E[DOS] HYBRIDENIM, organic cotton is combined with TENCEL®. Tencel ® itself is a cellulose fiber derived from eucalyptus cellulose and produced in an eco-friendly process. At the production and processing stages care is taken to treat basic resources with care i.e. to reduce the consumption of water and energy and the use of chemicals. The recycling of fabrics and the gentle use of resources play an important role at Lenzing.
All of this leads to an excellent wear comfort for the end user in addition to the good feeling that they are wearing an eco-friendly product next to their skin.

TEJIDOS Royo and LENZING - cooperation with history
Lenzing has co-operated with TEJIDOS Royo since 1991 which is one of the reasons for the success of this project.
The experience and know-how of TEJIDOS ROYO in cotton and cellulosic processing were essential when it comes to developing this product.
Lenzing in turn boasts many years of experience as one of the world’s largest cellulose fiber producers.

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Contact TEJIDOS Rojo: Panos Sofianos Pol. Ind. de Picassent C/Cuatro S/N Aptdo nº 35 46220 Picassent (Valencia) SPAIN Tel:  +34 96 353 66 76 Fax: +34 96 351 82 97 E-Mail: Panos.Product@Tejidos-Royo.com	Contact Lenzing AG Christina Kreuzwieser Lenzing AG Business Unit Textile Fibers Head of Global Marketing Communication A-4860 Lenzing - Austria Tel.: +43/7672 701 2331 Fax: +43/7672 918 2331 E-Mail: marketing@lenzing.com