LENZING Fibers

Lenzing Innovation at Texworld USA – bigger than ever before

17.07.2007

 

International presence
30 companies from China, Korea, Taiwan, Indonesia, Spain and Japan can be seen at Texworld USA in the Lenzing Innovation Pavilion. Their collections include knitted and woven fabrics in different price categories for all applications ranging from denim, lingerie to workwear for both men and women.

Innovative competition
Lenzing gives top priority to innovation. Competition between the exhibitors in the Lenzing Innovation Pavilion encourages those taking part to show only creations that are new and innovative. The visitors to the Lenzing Innovation Pavilion can decide for themselves what fabrics are most innovative. The winner is determined during the trade fair and presented with an award.

Innovations Symposium
For the second time running, Lenzing is organizing a symposium during Texworld. This will feature specialist talks from external experts as well as experts from Lenzing on trends and themes relevant to the market. The panel discussion on 19 July on the topic „Green to Mainstream - Integrating sustainable fibers and practices into your products” is one particular highlight. The discussion will be moderated by the journalist, Karla Magruder. The participants are: Dieter Eichinger, Global Marketing Director, Lenzing Fibers;
Mark Messura, Executive VP, Cotton Incorporated, Coral Rose, President, Eco-Innovations and Robert Flug, President, SL Danielle, a division of Chaus Inc.

Interest in the Lenzing Innovation talks is exceptionally high. More than 400 interested parties have already registered for the talks.

Facts about Lenzing Innovation in New York:
Lenzing Innovation within the framework of Texworld USA is now taking place for the third time. The predecessor of this event was „Lenzing Innovation Asia“ which was organized solely by Lenzing without any partner. Now that Texworld USA has entered the market, it was possible to find a partner for the expansion of Lenzing Innovation thus offering a wider group of specialists the oppportunity to source fabrics of Lenzing fibers.

Come and see us:
Texworld USA: Level 1 - Hall 1A - Booth 1103

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Contact:

Christina Kreuzwieser
Lenzing AG
Business Unit Textile Fibers
Head of Global Marketing Communications
A-4860 Lenzing, Austria

Phone: +43/7672 701 2331
Fax: +43/7672 918 2331
E-Mail: marketing@lenzing.com