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Trends Winter 2010/11
sustainable future

The crucial need of co-existing between nature and urban landscapes is reflected in the color pallets and the stories from where they come: urban concrete and formal darks meet nature’s mid-tones and bright shades.
Eco-fashion, lo-fi, laboratory-grown fabrics, food fashion, fusing product and garment, beetroot-dying, victimless leather,  boneivory, up-cycling and all the other experiments concentrating on environment issues, are so important; some ideas will eventually end up as valid solutions to problems we fight with, some are indispensable because of the discussion they rise.
Solutions are imperative to solve the paradox of the fashion industry obsessed by the nonstop change and the vital demand of sustainability.
The focus has moved from pure aspect to content, with everything this brings along in terms of questions.
Finishing and added functions are areas still to be explored and bringing in new, complex and fascinating elements.
Craft techniques are reinterpreted and completed by using the newest technology.
Warmth, comfort, caring, reassuring, thoughtfulness are terminologies to have in mind when developing fabrics for the autumn and winter of 2010 / 11.

Download Trends Autumn/Winter 2010/11

Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding color system.
Bitte beachten: Farbwiedergabe beeinträchtigt durch Ausdruck. Für nachträgliche Änderungen verwenden Sie bitte das entsprechende Farbsystem.

PURITAN

Highest quality bespokes sophisticate.
Shapes are geometrical, folded, draped.
Bodies are carved, curved, monumental.
Surfaces are minimal, smooth, easy.
Colors are gentle contrast, tint tones.

Luxury and elegant esteem! Only the superb, regarding materials and finishing – for regular clothing purpose – is approved. Fabrics are coated, weightless, fluid - simply impeccable.Aspect is precise and perfect, feminine and sensual at the same time. Colors are subdued – the essence of the mood is material.

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REFELCTION

Light-changed colors Painting with light
Lustrous Cristalina Moonlight e-Mirror shine
Other-wordly Colors reflecting Scientific Mineral
Technofoil Iridescent Interactive Opalesence Sky-light



Tinted by technology! Playing with effects, light and shine – special effects applied to fabrics in finishing, printing, laminating or whatever it takes to deceive the eye. Technology and artificial materials in all aspects, is brought into play to achieve the trickster-appearance. Exploiting interactive technology in clothing framework.

RUGGED

Nature’s resources! Exploring the relationship between the urban and the natural landscape. Merging the industrial and the handcrafted techniques. Nature is dealt with under a man-made aspect, caring for the best components. Materials are natural or derivates from natural sources refined by using the best of industrial techniques in order to save the human dimension. Patterns – or the supreme of nature’s structures – are handcrafted repetitions, embracing the small imperfections, adding life to expressions.

EXOTIC

Illuminating Super-brights
Unique Chameleon
Eye catching Capricious
Expressive Explosive
Revealing Kaleidoscope
Vivid Color abundance




Fashion impact! It’s all about color, dye, tint, hue…Decorations are complex: caliper drawings neatly colored or animated colored paintings. The curios clash of tapestry and techno. The interference of a precise pattern and a texture. The oddity of a meticulous image …spray painted. It’s glamorously artistic.

IDENTIKT

Emotional Overtones
Rich lacquer shine  
Hollow shades
Dense darks
Appear / Disappear
Film noir
Connotation
Collapse / Expand

Towards the future!
The hyper newest technology is implemented in the story created by these dark shades – and moods. Breaking down into single elements, looking through in order to  discover what and preferably how.
Materials are inspired from high technology building and military industry. Pattern language is graphic.

COLOUR PALLET - WOMENSWEAR

COLOUR USAGE - WOMENSWEAR

COLOUR PALLET - MENSWEAR

COLOUR USAGE - MENSWEAR

COLOUR PALLET - LINGERIE

COLOUR USAGE - LINGERIE

Publisher:	Lenzing AG
Trends:	MM
Contact:	Lenzing Aktiengesellschaft  A-4860 Lenzing, Austria
E-mail:	fibers@lenzing.com
Homepage:	www.lenzing.com