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Trends Winter 2009/2010
Trends Winter 2009/2010
The colours of AutumnWinter 2009-2010 offer a wide range of neutral greys and warm reds embracing the interval of vivid colours. Materials and fabric structures – weaves, knits, non-wovens and embossed printing techniques - will interrelate with the colours; from time to time in the reliable way you expect, sometimes in an unpredictable way that will add a second layer to the discovery of the textile and the garment. We have highlighted the colours we have judged to be in fashion for AW 09-10 through the following five atmospheres:

UMBRA
is the feeling of a slightly hesitant moment, the shift of light between day and night, the suspended flash between past and future – likewise the colour range: it’s strong and daring. The hushed neutrals complement the saturated colours going from orange and red to intense brown. Glowing wraps and ornamental details makes a rich semblance, which is to be emphasized by stunning techniques such as embossed printing.

FLAIR
is the grown-up approach. It is characterized by long time established values - NB! no retro hunch - re-thought in a modern context for a modern life style. This attitude is aiming for the peak: classic colours, which become freshly appealing in the way they are arranged. The materials applied - classics re-viewed and sophisticated moderns - only the most excellent - will add to the resourcefull feeling.

HYBRID
is unpredictable! Where things are not what they seem to be. Effects are mixed and dissolved and re-arranged in new surprising constellations. Equal to the range of colours simply covering the warm, red spectrum. Surfaces are more important than the material on which the play unfolds. Dye- and printing techniques uncommon for winter materials are to be explored for this autumn / winter season. Shiny aspects - not metal - are welcomed.

MELODRAMA
is the meeting between washy colours and firm dark and medium greys, the gentle contrast in the beauty of nature where the span goes from almost non-exiting neutrals to strong and full darks, a span as dramatic as the nature itself. The melodrama is accentuated by the fabrics: fluid ><compact

OXYGENATED:
the active story. Inevitable because it focuses on what’s necessary for our lives. It’s surrounded by an aura of future beauty: clean and sparkling. It emits energy and humble will. The fabric range will embrace all complex modern conquests: smart fabrics, nano textiles, shape-memory fibers, etc. Never compromising quality and demand for wellbeing, or request from the milieu.

Bitte beachten: Farbwiedergabe beeinträchtigt durch Ausdruck. Für nachträgliche Änderungen verwenden Sie bitte das entsprechende Farbsystem. Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding color system.
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Press releases
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Mittwoch, 24. September 2008
2008 ist für Lenzing das Modal-Innovationsjahr. Nach der Vorstellung der neuen Faser MicroModal® AIR im Frühjahr diesen Jahres kommt nun eine weitere innovative Modal-Variante auf den Markt – ProModal®. Lenzing beweist hiermit wieder einmal seine Innovationsführerschaft.
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Montag, 25. August 2008
Die Lenzing Gruppe sieht sich vor dem Hintergrund der derzeit stark steigenden Energie-, Rohstoff- und Chemikalienkosten gezwungen, die Faserpreise im vierten Quartal 2008 anzuheben.
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