TENCEL® – The new age fiber
TENCEL® is the functional fiber from nature. It is of botanic origin, since it is extracted from the raw material wood. Fiber production itself is extremely eco-friendly, due to the closed loop system. On the day that TENCEL® was invented, a new chapter was written in the history of fibers. Textiles of TENCEL® are more absorbent than cotton, softer than silk and cooler than linen.
At the Parisian trade fairs this season, TENCEL® shirts in a blend with cotton have priority. The cotton blend concept "Natural Connection" which was launched in September 2013, will be continued in 2014.
What do you do with TENCEL® shirts which end their days as shelf-huggers in the company store at Lenzing because the colors and designs are no longer up-to-date? Upcycling!