THE TIME IS NOW
Get moving.Turn your back on mediocrity. Push the boundaries even at the risk of failure.
This season is all about change.After a period of unease and longing for better days, we realize that we are no longer at a standstill.
We embrace generosity. Empathy is a driving force. And the interplay between knowledge and intuition will lay the path for new inventions.We wish to create iconic, timeless and narrative design that is a testament to a time when we finally acknowledged that the only endless resource is our creativity.
We are curious.We want to collaborate.We see the future in a brighter light.
Stretch your imagination – the time is now!
Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding color system.
Trends and concept MMtrends.com
At the Parisian trade fairs this season, TENCEL® shirts in a blend with cotton have priority. The cotton blend concept "Natural Connection" which was launched in September 2013, will be continued in 2014.
What do you do with TENCEL® shirts which end their days as shelf-huggers in the company store at Lenzing because the colors and designs are no longer up-to-date? Upcycling!