Brand value
The Lenzing Modal® brand is worth it. It keeps its promises: softness, quality, naturalness and environmental friendliness. The trademark is so popular that as many as 1 billion hang tags have already been dispatched*.
- Added value for the customer
- Lenzing Modal® is the brand fiber
- Comprehensive certification system
Lenzing Modal® – a trademark of value
The Lenzing Modal® trademark is protected around the world and very well known in the textile industry. To protect the trademark and increase the brand value, Lenzing promotes a special branding program. This program is comprised of structured tests and certification numbers for individual fabrics which are processed to finished products. When the tests are passed, Lenzing provides hang tags free of charge.
Nurturing trust
Consumers can be sure that they have a product of exceptional value in their hands. Textiles with Lenzing Modal® are high quality since fiber production is subjected to stringent quality guidelines. Lenzing Modal® is produced in Austria with the greatest care and with the highest possible protection of the environment. The fiber is sold around the world.
Brand fiber from Lenzing
Only the Lenzing Modal® brand stands for quality and environmental friendliness. It simply gives the greatest value across the board.
* from 2000 - 2010
News
Lenzing – the leader in innovation for Modal fibers – presents a new micro fiber: MicroModal® Edelweiss
At the spring trade shows in Paris the Modal fiber experts, Lenzing, are presenting the newly developed “eco MicroModal®” fiber, produced using Edelweiss technology.
Lenzing AG Takes Legal Action Against the Violation of its Lyocell Patents
Lenzing AG, the global market leader for man-made cellulose fibers and the world’s only large-scale industrial provider of Lyocell/TENCEL® fibers, is taking legal action against the violation of its Lyocell patents.
